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If you're already a leader, do your people follow you through fear or respect? And if you're aspiring to lead, how will you get the most out of your team?
The power of position, the power to punish, and the power to control
information can be risky to wield. They push your team members into a
position of weakness and can leave you looking autocratic and out of
touch. Your team members will likely not enjoy being lorded over, and
may even attempt to undermine you if you use your power simply as a show
of strength.
Fortunately, there are three types of power that are much more positive: charismatic power , referent power ,
and expert power. Of these, expert power has to be earned and requires a
great deal of energy and focus to maintain. But it tends to be longer
lasting than other forms of power and more rewarding as a result.
This article explores the steps that you can take to build your own expert power.
Defining Expert Power
You gain expert power when you show a high level of knowledge or a
great level of skill that people around you see, need and want. They
will likely come to you for advice and want to follow your lead.
Unlike power that depends on your formal position, expertise is
personal to you. Anyone can possess it, no matter what their level or
grade within their organization. You might be the sole member of a team
who understands a particular software program, for instance, or the
go-to person for industry knowledge.
Why Expert Power Matters
Expert power is a great asset to have.
It provides leaders with a robust power base from which they can manage people confidently. According to management professor Gary A. Yukl,
expert power is more important than reward-based or coercive power in
leading people effectively. If you have expert power, your team is
likely to be more open to your efforts to guide them, and you'll find it
easier to motivate them to perform to their full potential.
Expert power can also help you to get noticed , which allows you to craft a higher-profile role. It can help you to build up your own personal brand , and increase your influence and reputation at work.
Expert power doesn't just benefit you, either. Your expertise means
that others will naturally look to you for direction. They will put
their trust in you to make wise decisions and produce good results. At
the same time, they'll learn from your unique skills and experience when
they work with you.
But remember that you will need to constantly develop those skills and knowledge to keep hold of that expert power.
How to Build Expert Power
Building expertise is no easy feat. It can be a time-consuming task, but, ultimately, it's a worthwhile one. Research
has shown that it can take at least a decade to build up expertise.
Some argue that it takes as much as 10,000 hours of deliberate practice
to become world-class at something, though others disagree. In fact, maintaining expert power is a lifelong commitment, so you will need to refresh and update your knowledge continuously if you wish to remain the go-to expert in your field.
How you build expertise will depend on the sector that you work in.
Academic study will be necessary in some sectors, such as scientific
research for example, while practical experience will be needed in
others, such as real estate construction or journalism. Consider how
your industry operates and identify existing experts whose lead you
could follow.
Then, carve out an expert "niche" for yourself by seizing any
opportunities that come your way to further expand and impart your
knowledge, and use these to build up and show your skill. Use information gathering
to solidify your role as an expert. This involves the collection of
both background information, such as trends and facts, and specific
task-related information, such as a risk assessment or a quality
standard.

However, remember that it's not enough just to build expertise.
People have to recognize your skills and to acknowledge that they need
what you have. You can achieve this by following these six key steps:
1. Promote an Image of Expertise
Perceived expertise is often associated with education and
experience, so make sure that colleagues know about your formal
education, work experience, and accomplishments.
You could display diplomas, licenses and awards in your office, or
refer subtly to your prior education or experience at an appropriate
moment. For example, "We had a similar problem when I was chief engineer
at GE, and we found... " Be careful, however, not to overplay this
tactic, as it could backfire if people think that you are bragging.
Demonstrating your expertise can often be more effective than talking about it. Offer to mentor a co-worker or to write about your area of expertise in company newsletters or blogs, or on social media.
2. Maintain Credibility
Once you have established your expertise, it's important to protect your position. It's all too easy to lose credibility ,
so avoid making careless comments about subjects that you're poorly
informed on, and take care to distance yourself from projects that have a
low likelihood of success.
3. Act Confidently and Decisively in a Crisis
People like a leader who knows how to direct them when there's a
problem. They'll likely associate confident, firm leadership with expert
knowledge. So, even if you're unsure of the best way forward, try not
to express doubts or appear confused. But best of all, be prepared for a crisis so that your confidence is well founded!
4. Keep Informed
Having a firm grasp of up-to-date facts and figures is essential if
you want to build and maintain your expert power. It's crucial to stay
well informed about developments within your team and your organization,
as well as within you wider industry.
Expand your professional network to include high-quality connections
rather than collecting a large number of passing contacts. Take the
time to read relevant books, articles, journals, and blog posts, and
attend conferences and events. Do whatever it takes to keep your "finger
on the pulse."
5. Recognize People's Concerns and Contributions
Being an expert means that people look to you for information and
direction, but this doesn't mean that your engagement with others is
one-sided. Listen carefully
to your colleagues' concerns and make sure that you address their
questions. Try holding learning or discussion groups with your team to
exchange and expand your knowledge.
6. Avoid Threatening People's Self-Esteem
Being an expert can create competition or conflict with the people
who need to access your knowledge. Generally, people don't like to have
their status unfavorably compared with others', particularly when the
gap is large and obvious. They will likely be upset by an expert who
acts in a superior way, and flaunts his or her expertise.
Avoid this pitfall by making sure that you demonstrate your expertise tactfully , and take care to guard against arrogance. Use Eldred's Power Strategies to help you to avoid triggering any negative and damaging reactions from the rest of your team.
Sharing Your Expertise
Be generous with your knowledge, and seek out opportunities to help people to grow.
As others begin to recognize your unique, valuable expertise, they'll
naturally want to tap into it. Equally, you'll spot opportunities to
support them that they may not even be aware of. Your expert power can
help to enable co-workers to develop their own skills, so that they can
progress in their careers, as you have in yours.
Using your expertise in this way needn't threaten your position. The
more you invest in helping the people around you, the more your
professional value will grow and the more powerful your position can
become. You can also test your own skills, identify gaps in your
knowledge, and continue to learn by growing and engaging with this
development network.
Key Points
You gain expert power when people perceive that you have a superior
level of knowledge or a specialized skill that they need. It's a crucial
element of effective management, but it's not limited to leaders –
anyone can have expert power.
You can build up your expertise by taking the time to expand your
skills and knowledge. Promote your position as an expert by developing
the right image, maintaining your credibility, and acting confidently in
crisis situations.
Keep up-to-date with new developments in your expert subject, but
avoid threatening your colleagues' self-esteem. Instead, share your
knowledge tactfully but generously, helping others to develop their own
careers while continuing to learn yourself.
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